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How To Build a Profitable Business


It's never too soon to start saying thanks to your clients, vendors and referral sources for what they contribute to your business. Everyone loves to be appreciated and acknowledged, so start now and do something every month.

Keep in contact with your clients and vendors by sending articles you have written or that would be of interest to them. Add a little "How are you?" note to these people and keep the lines of communication open. Include current information about any new value-added products or services, such as a newsletter, or tele-class you will be presenting.

Marketing doesn't have to be expensive. You just have to do it.

Communication and relationship are the keys to marketing. Attending numerous networking meetings may be worthwhile to some, but that strategy doesn't work for everyone because, as someone once told me, the people who love you will always refer business to you.

The people who are your advocates or supporters are the ones who require nurturing. Send them an e-mail, e-zine, note, or article at least once a month.

Gather your internal and external management teams in an informal meeting such as breakfast or lunch. Advise them of your upcoming plans, get feedback and give acknowledgement for all their support and advice.

Check in with former clients to see how they are doing. Don't be afraid to dispense free information to these people. Generosity is its own reward. If you keep a timer on your desk, you can be sure of keeping the conversation brief as well as focused. Then, send them more information.Follow up in about two weeks to see how the seeds of your generosity have blossomed.

Information is available to everyone, through the internet, magazines and newspapers. Only you can provide customized data to your clients that will be appreciated as well as remembered.

Review your brochures, marketing letters, and newsletters in a new light. Does this information speak to your "Ideal Client"? Do you know who your "Ideal Client" is? Reinvent these documents as needed after you have thoroughly defined this client. Give these documents to your management team and get their feedback.

Does your collateral material speak to what you do? Is the information clear or does it require interpretation? Spend time on this now and review it every ninety days.

If the cost of a new brochure is prohibitive, or if you think your business will be adding more products or services in the near future, create an Information Letter.With this type of document, you can update your advocate group as well as former and potential clients. Again, it's not costly and serves a specific purpose.

This letter can include updates on your particular industry or market. You also can advise them of your continuing education and how it will benefit them.

About those referral sources, they deserve a little extra attention. Remember, they thought of you first! Consider seasonal flowers, plants, a book or a special card.

You want them to keep remembering you! Nurture all these relationships and your business will grow and glow.

About The Author

Joanne Victoria works with independent professionals who want to simplify their lives and professional practice and small business owners who want to streamline their operations in order to achieve more.

Sign up now for Joanne's FREE monthly e-zine: Lighting Your Path!-Find Your Inner Truth at: mailto:JoanneVictoria-subscribe@topica.com

Joanne Victoria - Coach, Speaker, Author

Tel:415-491-1344 mailto:joanne@joannevictoria.com

http://www.JoanneVictoria.com/programs.htm


MORE RESOURCES:

Customer Service - Google News

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Busse: The intersection of customer service and social media - Long Island Business News


Long Island Business News

Busse: The intersection of customer service and social media
Long Island Business News
randi-busse If you're a regular social media user, you're probably familiar with people using these channels to make complaints, praise companies, start a discussion, or indulge in a mud-slinging match. Online social media communications have changed ...

55% Of Consumers Welcome Customer Service Chatbots - Retail TouchPoints


55% Of Consumers Welcome Customer Service Chatbots
Retail TouchPoints
Chatbots — AI applications that simulate human conversation — are becoming more pervasive in online and mobile customer service, and acceptance of them is growing: 55% of American consumers, and 65% of Millennials, report that they want chatbots ...

Joseph E. Huerta: Not pleased with Comcast's customer service - Longmont Times-Call


Joseph E. Huerta: Not pleased with Comcast's customer service
Longmont Times-Call
I continued to view charges on page 3, listing "Your new charges" in detail — bundle, additional services and equipment, and then the red flag, "other charges and credits," including a broadcast TV fee (paid in TV starter) and regional sports fee (no ...

Exceptional Customer Service And Low Cost Are Not Mutually Exclusive -- Here's How To Achieve Both - Forbes


Forbes

Exceptional Customer Service And Low Cost Are Not Mutually Exclusive -- Here's How To Achieve Both
Forbes
Singapore Airlines (SIA) cabin crew undergo some of the most rigorous service training in the industry, instilling a business culture that is exceptionally customer-centric. As a result, it is regularly voted one of the best airlines in the world. Yet ...

These Two Customer Service Formulas Can Improve Employee Performance By 100% - Forbes


Forbes

These Two Customer Service Formulas Can Improve Employee Performance By 100%
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Even the most engaged, best-intentioned employees (and their managers) can benefit from knowing a couple essential expert formulas that will improve their customer service performance day in and day out. Today I'll share two rules of thumb how to ...

MTA, union deal will create hundreds of new 'customer service ... - New York Post

Seven Customer Service Practices That Will Help You Win Over Clients - Forbes


Forbes

Seven Customer Service Practices That Will Help You Win Over Clients
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Back in the mid-90s when Amazon was first starting, I felt that Amazon gave me the best customer service and best customer experience. Instead of jumping around different websites, I had everything in one portal. In Amazon I found a company that gave ...

Why is Customer Service in Asia so Terrible? - Forbes - Forbes


Why is Customer Service in Asia so Terrible? - Forbes
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Asia's service sector is booming. This article takes a closer look at how this lucrative sector is developing. Don't miss out on the investment opportunities that are ...

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Telefonica suspends customer service operations in Guatemala after killings - Reuters


Telefonica suspends customer service operations in Guatemala after killings
Reuters
GUATEMALA CITY (Reuters) - The Guatemalan unit of telecommunications firm Telefonica SA suspended its customer service operations and closed its shops over the weekend after three of its employees were shot to death in the Central American nation.

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