Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

4 Easy Steps to Better Online Customer Support


Customer support is very important when you're running a business, whether your business is on or off the net. If your customer support is hopeless, you'll soon find your customers running away from you and worse, telling others to stay away too.

If you're like many of us out there, the last thing you want to do is to spend the whole day replying to customer support emails. Here are 4 easy steps to help improve your customer support and at the same time reduce the time you spend replying to queries. The trick here is to help your customers help themselves before you help them.

- Step 1: Start with a Knowledge base / FAQs

The first step to your support system is to set up a knowledge base or, if you have a quite straight forward product, a Frequently Asked Questions (FAQs) section. This will save you a lot of time. Your customers will also be happier since they can find answers to their questions immediately. If you're just starting out, it is still a good idea to set up a knowledge base/FAQs. Just sit down and think of all the possible questions that your customer would ask. Maybe not all. Start with a few and you can always add more to it as time goes by.

- Step 2: Set up a Forum

A forum is a great addition to your customer support system. The forum should be the second place your customer would turn to for help. A lot of people associate a forum to discussions, moderating, a lot of work and a headache to maintain. This is only true if you use a forum as a discussion area.

Instead, you should use it as a customer support tool. Just create different forum categories for eg., pre sale questions, member questions, one category for each product. A forum is an excellent way to provide customer support because:

  • There is a search function for the customer to find related posts

  • You could easily set up a forum for free. Most good web hosts now has a one click forum installation function.

  • You don't have to worry about your replies being caught by your customers' email filters

  • If you get a question you've answered before, just give them a link to the answer in another post.

  • Usually, other forum members are willing to answer a question that they've managed to solve ... for free.

  • Hiring extra help is as easy as adding a new moderator.

- Step 3: Install a Ticket help desk

Not all queries can be handled via a knowledge base and a forum. Sometimes there is a need for your customers to send you private information such as usernames and passwords.

When a situation like this arises, you will need a way for your customers to send you the information without others being able to see it. One of the best ways to handle this is to set up an online ticket help desk.

A ticket help desk system will allow your customers to create a user account and log a ticket into your system. They can then send whatever information they need to send. You can even allow them to attach files. Most good help desks will also allow you to prepare pre-written responses for repetitive queries.

Again, a good web host would also have some kind of help desk script installation available at a click.

- Step 4: Use a good email software

And finally, you have the good ole e-mail. Which should be the last thing your customers resort to. After implementing the above three systems, you will find a remarkably reduced amount of e-mails you need to reply to. Customers are getting wiser. Most know that e-mails are seldom replied to. So, they would only resort to this as a last resort.

Don't make a mistake of putting your email address on your web site. Use a form. With email filters rampant on the net, also remember to inform your customers that your e-mail may be trapped by their email filter.

There you go. Just set these up and you'll find your customer support a lot easier to handle.

2004 Bina Omar

About The Author

Bina runs the WebSite Workshop that provides tools & training to help newbies build web sites. Subscribe to Bina's ezine 'WebBriefcase!' & get your free course on "How to Make Your Own Web Site in 7 Easy Steps" mailto:subscribe@website-workshop.com


MORE RESOURCES:

Customer Service - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Busse: The intersection of customer service and social media - Long Island Business News


Long Island Business News

Busse: The intersection of customer service and social media
Long Island Business News
randi-busse If you're a regular social media user, you're probably familiar with people using these channels to make complaints, praise companies, start a discussion, or indulge in a mud-slinging match. Online social media communications have changed ...

55% Of Consumers Welcome Customer Service Chatbots - Retail TouchPoints


55% Of Consumers Welcome Customer Service Chatbots
Retail TouchPoints
Chatbots — AI applications that simulate human conversation — are becoming more pervasive in online and mobile customer service, and acceptance of them is growing: 55% of American consumers, and 65% of Millennials, report that they want chatbots ...

Joseph E. Huerta: Not pleased with Comcast's customer service - Longmont Times-Call


Joseph E. Huerta: Not pleased with Comcast's customer service
Longmont Times-Call
I continued to view charges on page 3, listing "Your new charges" in detail — bundle, additional services and equipment, and then the red flag, "other charges and credits," including a broadcast TV fee (paid in TV starter) and regional sports fee (no ...

Exceptional Customer Service And Low Cost Are Not Mutually Exclusive -- Here's How To Achieve Both - Forbes


Forbes

Exceptional Customer Service And Low Cost Are Not Mutually Exclusive -- Here's How To Achieve Both
Forbes
Singapore Airlines (SIA) cabin crew undergo some of the most rigorous service training in the industry, instilling a business culture that is exceptionally customer-centric. As a result, it is regularly voted one of the best airlines in the world. Yet ...

These Two Customer Service Formulas Can Improve Employee Performance By 100% - Forbes


Forbes

These Two Customer Service Formulas Can Improve Employee Performance By 100%
Forbes
Even the most engaged, best-intentioned employees (and their managers) can benefit from knowing a couple essential expert formulas that will improve their customer service performance day in and day out. Today I'll share two rules of thumb how to ...

MTA, union deal will create hundreds of new 'customer service ... - New York Post

Seven Customer Service Practices That Will Help You Win Over Clients - Forbes


Forbes

Seven Customer Service Practices That Will Help You Win Over Clients
Forbes
Back in the mid-90s when Amazon was first starting, I felt that Amazon gave me the best customer service and best customer experience. Instead of jumping around different websites, I had everything in one portal. In Amazon I found a company that gave ...

Why is Customer Service in Asia so Terrible? - Forbes - Forbes


Why is Customer Service in Asia so Terrible? - Forbes
Forbes
Asia's service sector is booming. This article takes a closer look at how this lucrative sector is developing. Don't miss out on the investment opportunities that are ...

and more »

Telefonica suspends customer service operations in Guatemala after killings - Reuters


Telefonica suspends customer service operations in Guatemala after killings
Reuters
GUATEMALA CITY (Reuters) - The Guatemalan unit of telecommunications firm Telefonica SA suspended its customer service operations and closed its shops over the weekend after three of its employees were shot to death in the Central American nation.

and more »

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

PreLaunchX

AusTrade Domain Is For Sale - $15,000 For Enquiries eMail Us

© www.AusTrade.biz - 2012

home | site map | links