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Create Win-Win Deals With Your Competitors


In the competitive world of the 20th century, we generally viewed competitors as the enemy. And a competitor was anyone who sold to the same target audience as us - even if they sold a different item. After all, since there was a finite group of customers and a limited amount of money, if they spent it with your competitor, there was less for you.

Fast forward to the 21st century. We have a different view of the world. We now recognize that the pie is big enough for all of us. As Cavett Robert, co-founder of the National Speakers Association, said "The number of slices of pie is only limited by the size of the pie. Just make the pie bigger!" (paraphrased)

So how can you and your competitors create deals that benefit both of you - and your clients? Here are a few ideas:

1. If your competitor sells a product that is similar to yours, joint venture on a mailing to the list of people who have already purchased their product. You can offer your product and share in the profits. People in a target market are rarely satisfied with one item; instead, they will continue to buy items that are similar.

2. If your competitor publishes a book, ebook, or website, ask them to refer people to your site as a resource site. This can be included in their product or as a follow-up email to their clients.

3. If you offer a member site, ask your competitor to refer people to your site - for an affiliate commission. For example, SellYourBrain.com is a member site that helps people finish information projects like ebooks. The natural competitors are ebook authors who tell people how to write ebooks. However, by their referring their purchasers to SellYourBrain, the client is more likely to finish their ebook - making the ebook author look better in their eyes.

4. In turn, offer your competitor's product for sale on your member site. Again, SellYourBrain offers a monthly discount coupon good toward the purchase of ebooks on how to write ebooks.

5. When you're interviewed for a story about your product or service, offer to give the reporter related resources. The reporter will love having additional people to round out the story and your competitors will appreciate your referral. You come out as the hero to both groups.

Joel Christopher, noted online list-building expert, uses the phrase "co-opetition". That's a good word to adopt. Look for ways to build cooperation with your competition - so that your clients and prospects are the winners.

Dr. Jeanette Cates is an Internet strategist who works with experts who are ready to turn their knowledge and their websites into Gold. Her reputation as a speaker and trainer has earned her the title of The Technology Tamer. Jeanette shares her news and views in OnlineSuccessNews.com


MORE RESOURCES:

Customer Service - Google News

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Busse: The intersection of customer service and social media - Long Island Business News


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Joseph E. Huerta: Not pleased with Comcast's customer service - Longmont Times-Call


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I continued to view charges on page 3, listing "Your new charges" in detail — bundle, additional services and equipment, and then the red flag, "other charges and credits," including a broadcast TV fee (paid in TV starter) and regional sports fee (no ...

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Singapore Airlines (SIA) cabin crew undergo some of the most rigorous service training in the industry, instilling a business culture that is exceptionally customer-centric. As a result, it is regularly voted one of the best airlines in the world. Yet ...

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Even the most engaged, best-intentioned employees (and their managers) can benefit from knowing a couple essential expert formulas that will improve their customer service performance day in and day out. Today I'll share two rules of thumb how to ...

MTA, union deal will create hundreds of new 'customer service ... - New York Post

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Back in the mid-90s when Amazon was first starting, I felt that Amazon gave me the best customer service and best customer experience. Instead of jumping around different websites, I had everything in one portal. In Amazon I found a company that gave ...

Why is Customer Service in Asia so Terrible? - Forbes - Forbes


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Asia's service sector is booming. This article takes a closer look at how this lucrative sector is developing. Don't miss out on the investment opportunities that are ...

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Telefonica suspends customer service operations in Guatemala after killings - Reuters


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GUATEMALA CITY (Reuters) - The Guatemalan unit of telecommunications firm Telefonica SA suspended its customer service operations and closed its shops over the weekend after three of its employees were shot to death in the Central American nation.

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