Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

Create Win-Win Deals With Your Competitors


In the competitive world of the 20th century, we generally viewed competitors as the enemy. And a competitor was anyone who sold to the same target audience as us - even if they sold a different item. After all, since there was a finite group of customers and a limited amount of money, if they spent it with your competitor, there was less for you.

Fast forward to the 21st century. We have a different view of the world. We now recognize that the pie is big enough for all of us. As Cavett Robert, co-founder of the National Speakers Association, said "The number of slices of pie is only limited by the size of the pie. Just make the pie bigger!" (paraphrased)

So how can you and your competitors create deals that benefit both of you - and your clients? Here are a few ideas:

1. If your competitor sells a product that is similar to yours, joint venture on a mailing to the list of people who have already purchased their product. You can offer your product and share in the profits. People in a target market are rarely satisfied with one item; instead, they will continue to buy items that are similar.

2. If your competitor publishes a book, ebook, or website, ask them to refer people to your site as a resource site. This can be included in their product or as a follow-up email to their clients.

3. If you offer a member site, ask your competitor to refer people to your site - for an affiliate commission. For example, SellYourBrain.com is a member site that helps people finish information projects like ebooks. The natural competitors are ebook authors who tell people how to write ebooks. However, by their referring their purchasers to SellYourBrain, the client is more likely to finish their ebook - making the ebook author look better in their eyes.

4. In turn, offer your competitor's product for sale on your member site. Again, SellYourBrain offers a monthly discount coupon good toward the purchase of ebooks on how to write ebooks.

5. When you're interviewed for a story about your product or service, offer to give the reporter related resources. The reporter will love having additional people to round out the story and your competitors will appreciate your referral. You come out as the hero to both groups.

Joel Christopher, noted online list-building expert, uses the phrase "co-opetition". That's a good word to adopt. Look for ways to build cooperation with your competition - so that your clients and prospects are the winners.

Dr. Jeanette Cates is an Internet strategist who works with experts who are ready to turn their knowledge and their websites into Gold. Her reputation as a speaker and trainer has earned her the title of The Technology Tamer. Jeanette shares her news and views in OnlineSuccessNews.com


MORE RESOURCES:

Customer Service - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Tsunami warning canceled after massive earthquake strikes off Alaska - News & Observer


Tsunami warning canceled after massive earthquake strikes off Alaska
News & Observer
An earthquake with a preliminary magnitude of 8.2 struck off Alaska's Kodiak Island early Tuesday, initially prompting a tsunami warning for a large swath of coastal Alaska and Canada's British Columbia while the remainder of the U.S. West Coast was ...

and more »

Be careful when searching online for customer service help numbers - AZFamily


AZFamily

Be careful when searching online for customer service help numbers
AZFamily
All was good until she says she was almost talked into a $460 customer service contract. "I was literally reaching for my wallet to get my credit card out when I just stopped and said, 'Something's not right,'" said Roberts. She looked and realized the ...

and more »

A Secret Of Customer Service Success And Job Satisfaction: Help Even When You Can't Help - Forbes


Forbes

A Secret Of Customer Service Success And Job Satisfaction: Help Even When You Can't Help
Forbes
Customer service can be frustrating work, because of the limiting parameters. You're interacting with customers briefly and in a closely-defined role, where there's a ceiling on how much you can do for them. You're handling a product return, but the ...

What Amazon Go's cashier-less grocery means for customer service - WSB Atlanta


WSB Atlanta

What Amazon Go's cashier-less grocery means for customer service
WSB Atlanta
On Monday, Amazon debuted its first cashier-less grocery store in Seattle, Washington, ushering in a decidedly new era in customer service. Amazon Go, as the venture is called, works by streamlining the shopping experience, allowing the customer to ...
Amazon's New Checkout-Free Grocery Store Doesn't Take Food Stamps Slate Magazine
Amazon Go draws crowds: How does it work? Answers to questions on the new retail store Seattle Times

all 604 news articles »

A GDPR Satori—Good Customer Service Means Respecting Customer Privacy - MarTech Advisor


MarTech Advisor

A GDPR Satori—Good Customer Service Means Respecting Customer Privacy
MarTech Advisor
GDPR codifies into law something that should be considered elementary: customers own their own personal data. When it comes to customer privacy, there should be no distinction between the interests of the business and the interests of the customer ...

and more »

InsureMyTrip Named Finalist in 12th Annual Stevie© Awards for Customer Service - PR Newswire (press release)


InsureMyTrip Named Finalist in 12th Annual Stevie© Awards for Customer Service
PR Newswire (press release)
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business and ...

and more »

Coinbase hires a new VP of Operations to lead its customer service effort - TechCrunch


TechCrunch

Coinbase hires a new VP of Operations to lead its customer service effort
TechCrunch
Coinbase just announced they're hiring Tina Bhatnagar as VP of Operations and Technology to lead all operational teams at Coinbase and GDAX. But perhaps most relevant right now is the fact that her responsibilities will include overseeing the fast ...
Coinbase taps Twitter for much-needed customer service expertise Financial Times
Finally, Coinbase Is Addressing Its Customer Service Issues Hacked
Coinbase hires former Twitter exec to lead customer service efforts Finextra (press release)
CoinDesk  - Fortune  - Business Insider
all 9 news articles »

CES Showcases Robots (Again) And Demonstrates How They Can Provide Amazing Customer Service - Forbes


Forbes

CES Showcases Robots (Again) And Demonstrates How They Can Provide Amazing Customer Service
Forbes
... named CLOi (pronounced like the name Chloe), will work in hotels, airports, and supermarkets. The CLOi serving robot will deliver food and beverages to guests in hotels and airport lounges. The CLOi porter robot helps hotel guests with express ...

and more »

T-Mobile's customer service is its biggest success story - BGR


BGR

T-Mobile's customer service is its biggest success story
BGR
Since John Legere took control of T-Mobile in 2012, the carrier has orchestrated a remarkable turn-around. Through launching the Un-Carrier initiative, T-Mobile turned its scrappy underdog status into a marketing plug, and by adding the iPhone to its ...

and more »

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

PreLaunchX

AusTrade Domain Is For Sale - $15,000 For Enquiries eMail Us

© www.AusTrade.biz - 2012

home | site map | links