Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

Making The Most Of Newsletters


Newsletters can be wonderful tools for communicating with your customers or prospects. Because of their format, they're often infused with more credibility than traditional brochures. If your newsletter is little more than blatant self-promotion, however, it's likely to hit the wastebasket before it hits your target's desk.

By following a few basic tips, you can cultivate interest in your newsletter and make it an effective marketing tool.

Keep it interesting. Whether you're informing prospects or current customers, provide useful content and avoid the temptation of use a hard-sell approach. For example, include a how-to article about some aspect of home buying or selling. While these topics relate to your field and reinforce your message, they also offer valuable advice and will help cultivate a loyal audience.

Do it yourself . . . or not. The abundance of desktop publishing programs on the market makes it easy for virtually anyone to create a newsletter. However, poor knowledge of design basics and overzealous use of difficult-to-read fonts has led to more than one design disaster. Before you try to do it yourself, consider hiring a professional graphic designer to create a template into which you or a staff member can input copy. If you still want to give it a shot yourself, pick up a book on graphic design basics before you create your masterpiece.

Find your look. Depending on your budget, you can choose from a variety of styles-from a simple, one-color piece to a multi-page, full-color format. Factors such as the number of colors and pages, type of paper, and paper size can mean big differences in cost, so ask for quotations on different specifications from several printers.

Keep it short. Generally, it's best to limit your newsletter to eight pages or fewer and keep articles at 300 words or fewer. If you have a lengthy or complex issue to address, try to break it up into two articles or one longer article accompanied by a short sidebar piece.

Remember what a picture's worth. Photographs add interesting elements to your piece-as long as you use something more creative than the traditional "smiling head" shots. If you choose not to use a full-color format, keep in mind that photographs reproduce best in shades of black.

Don't ignore the details. Triple-check spelling and grammar. Typographical errors can quickly damage your credibility and distract your reader. In addition to running the document through spelling and grammar checkers, have someone proofread it-preferably someone who hasn't seen the article before. He or she will be more likely than you are to catch any errors.

Include a feedback mechanism. Make it easy for readers to respond by including a contact name, phone and fax numbers, and postal and e-mail addresses.

Cost Cutters

Looking for ways to cut your newsletter costs? Here are a few tips:

Team up with another business that reaches out to similar prospects. Split the content-and the cost-of the newsletter.

Run your rough design by your local post office. Sometimes, simple size changes can cut postage costs.

Get prices from at least three printers, and let them know you're soliciting multiple bids for the job. Competition can help you get a better price.

Offer an e-mail option. This allows you to save on postage and printing, but send it only if customers ask. New laws are cracking down on unsolicited e-mail.

We've found newsletters to be a great marketing mechanism. Keep in mind, if you have truly timely news, you can turn your newsletter into a subscription based newsletter. This can lead to another cash flow source.

We have used newsletters as both a marketing mechanism and a cash flow source. To check out the HBS Digest, click here:

http://www.homebusinesssolutions.com/hbsd_info.htm

Copyright 2004 DeFiore Enterprises

Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 19 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe to our "how to" Home Business Solutions Digest, it's like having your own personal coach: mailto:subscribeHBS@homebusinesssolutions.com


MORE RESOURCES:

Customer Service - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Customer Service Is The New Marketing - Forbes


Forbes

Customer Service Is The New Marketing
Forbes
Customer service is the new marketing. This statement may sound suspect coming from me, a customer service consultant; it sounds like an example of “when you have a hammer, every problem looks like a nail” thinking on my part, or even the drunk-looking ...

Customers are looking at overall experience a business provides - Jackson Clarion Ledger


Jackson Clarion Ledger

Customers are looking at overall experience a business provides
Jackson Clarion Ledger
Providing extraordinary customer service is what sets one business apart from its competition. It requires efficiently helping customers, being friendly and surpassing customer expectations. A business wants to create loyal customers who will refer ...

and more »

The True Value Of Customer Service - Forbes


Forbes

The True Value Of Customer Service
Forbes
In my experience, being a captive insurance manager is a great niche business with high barriers to entry, but despite the competitive advantages for an expert in captive insurance, the most important criteria for success as a captive manager is not ...

Ruthless heroin dealers innovated drug dealing with focus on customer service in Milwaukee - Milwaukee Journal Sentinel


Milwaukee Journal Sentinel

Ruthless heroin dealers innovated drug dealing with focus on customer service in Milwaukee
Milwaukee Journal Sentinel
The Big Money Addicts did more than just sell heroin in Milwaukee — they created a business model that maximized profits by putting a premium on customer service. Using stolen cars, the gang offered round-the-clock, curbside drug delivery service ...

Grocers' Customer Service Can Counter Online Threat | Progressive ... - Progressive Grocer


Progressive Grocer

Grocers' Customer Service Can Counter Online Threat | Progressive ...
Progressive Grocer
In a bid to compete with Amazon, Seamless, Peapod, FreshDirect and the other countless businesses that deliver food and individual meals to your home, supermarkets are seeking ways to get shoppers into their stores and buy. The rise of the internet ...

and more »

Customer service staff need to be problem solving not apologising - The Conversation AU


The Conversation AU

Customer service staff need to be problem solving not apologising
The Conversation AU
Traditional customer service is struggling as consumers solve problems online and expect options in person.

and more »

For better customer service, travelers turn to Facebook Messenger ... - Chicago Tribune


Chicago Tribune

For better customer service, travelers turn to Facebook Messenger ...
Chicago Tribune
Using a social network to contact a travel company may sound counterintuitive, but companies are quietly allocating customer-service resources there.

and more »

How Customer Service Fueled T-Mobile's Big Comeback | Fortune - Fortune


Fortune

How Customer Service Fueled T-Mobile's Big Comeback | Fortune
Fortune
The formerly fading wireless carrier T-Mobile has doubled its revenue and subscriber base since CEO John Legere took the helm.

and more »

Hoping for better customer service, travelers turn to Facebook's Messenger - Washington Post


Washington Post

Hoping for better customer service, travelers turn to Facebook's Messenger
Washington Post
When Karen Korr wanted to change part of her European itinerary, she didn't call Travelocity, her online travel agency. She didn't send an email or a text message, either. Instead, Korr, who works for a nonprofit organization in San Diego, clicked on ...
Feeling the Love with Messenger | Facebook Newsroom Facebook Newsroom

all 49 news articles »

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

PreLaunchX

AusTrade Domain Is For Sale - $15,000 For Enquiries eMail Us

© www.AusTrade.biz - 2012

home | site map | links