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Client Appreciation - It Means Everything!
Want to know the secret for keeping your clients forever? And what if you could keep your revenue growing by 25 percent every year, because your clients loved the way you appreciated them? In this article, you will learn how easy it is to develop a powerful client appreciation program. Once in place, an appreciation program will forever change the way you operate and manage your business.
Developing a monthly appreciation plan: At the beginning of each month, develop some fun ideas to "thrill" your customers. Start by planning a short brainstorming session with your sales manager, your marketing director, customer service and your sales team, so you can hear their unique insight about ways to make the program a giant success. Their input is critical as each company has its own special client profile, so customize your appreciation plan accordingly. Once your appreciation plan is finalized, provide a written recap for your team so everyone will know exactly what their role will be. Clear communication makes for perfect implementation.
Tip From The Coach: Consider building your client appreciation plan for six to twelve months in advance. This makes for better financial budgeting, a more thoroughly developed appreciation plan, and your team will have the time to evaluate several competitive proposals for each month's theme.
Building appreciation themes: As you consider the theme for each month's appreciation program, start by looking for specific holidays or seasonal times of the year. For example, summer time is perfect for bringing an ice-cold drink to all your clients, as appreciation for their business. Your clients will not care how much you spend on them each month, but they will be very impressed by the way your team shows how much they care. Another appreciation theme, depending on the profile of your clients, might be more educational. For example, have a local computer store give a live demonstration for your clients at your office, focusing on how the Internet can improve their business. Your clients will be thrilled to hear more about this cutting edge technology and the computer store gets to meet lots of potential new customers? a win-win for all. Lastly, hundreds of companies provide all kinds of promotional items you can order in small quantities with your company name imprinted on them, and these items will fit perfectly into your client appreciation program.
Tip From The Coach: Certainly your clients will love the appreciation you show them each month and so will your prospects. If appropriate, include every prospect in your appreciation program. Take this small step and watch your closing ratios double!
Evaluating the success of client appreciation: Start by asking your team to make written notes of any nice comments shared by your clients or prospective new clients. Next, evaluate the number of clients or prospects who attend your educational seminars, as this helps for planning future programs. Of course, monitor your client retention percentages, as this is the critical measurement of how well your appreciation program is working.
Tip From The Coach: Remember, your clients will feel important when they know they are a top priority. Implementing a client retention program will not cost much. But the return on your investment will be significant based on less turnover, happier clients which means more referrals, and more fun for your team. Why? Because The Coach says so! Plus, good news travels fast and so will the sterling reputation you earn with your clients.
Want to hear more about this important topic or ask some additional questions? Fax a note on your letterhead to 435-615-8670 or send an E-mail to firstname.lastname@example.org and The Coach will fax/E-mail back to you a free invitation to be a participant on a TeleForum conference call. On this call we will discuss 25 appreciation themes your clients will love.
Author's note: Ernest F. Oriente, The Coach, is the founder of PowerHour® a professional business coaching/recruiting service and the author of SmartMatch Alliances?. He has spent 17,500 hours [since 1995] delivering customized training, by telephone, in leadership, traditional/Internet marketing and sales for fast growing sales companies and entrepreneurial businesses worldwide. PowerHour® specializes in global distance learning by telephone, using their state-of-the-art conference call system for interactive and dynamic TeleForums. Twice-monthly TeleForums link 10-100 executives/professionals/individuals who are geographically dispersed, in a time efficient and profitable format.
PowerHour® is based in Olympic-town?Park City, Utah, at 435-615-8486, by E-mail email@example.com or visit their TeleForum website: http://www.powerhour.com. To receive a FREE success newsletter, with subscribers in 74 countries, send an E-mail to: firstname.lastname@example.org. Recent PowerHour® articles have appeared in 4000+ business/trade publications and websites.
Customer Service - Google News
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Keeping Clients Happy Keeps them Coming Back
Whether you are a seasoned small business professional, or you have just opened your doors to new clients, your marketing strategy should not only involve bringing in new business, it should also include keeping your current clients, your most important asset, happy and coming back for more or referring your services.Top-notch customer service is the most important contributing factor in the success of your business.
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Develop Loyal Customers for a Lifetime - part 2 (11 - 20)
Traditional marketing strategies encourage business owners to continually grow their businesses by adding new customers. In today's competitive world of business, it is more important than ever to aim for more transactions with existing customers by using the power of customer follow-up and attention to good service.
Got A Consumer Problem?
Millions of people, just like you, end up with a consumer problem that they just can't seem to get resolved. No matter what they do.
Identify Your Silent Customer Service Message
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The Reality of Customer Service in America and Best Efforts in Franchising, We Can Do Better
Yesterday I went to buy a sandwich at a franchised outlet. I thought while driving up would the owner be there to help out and save some money on labor, knowing a holiday weekend is hard to get labor.
Call Center Software - Your Tool of Choice in Customer Relations
The call center represents your first line of communication with customers and potential customers. Whether you choose to outsource this service or to establish an in-company call center, this is one area in which quality is paramount and cannot be compromised.
Whatever Happened To Customer Service?
Do you remember the last time you went into a shop and the person 'serving' raced over to you, greeted you with a lovely smile, heaps of enthusiasm and said, "Welcome to our store, what can I help you with today?" And then listened attentively to what you had to say?Doesn't happen very often does it? In fact, while I was writing this, I couldn't recall when I had experienced it. I'm sure I must have yet it would have been so long ago, I can't remember.
Dont Be Afraid To Give Problem Customers The Boot
Q: In a recent column you made the point that the customer is always right, which I agree with. However, in the same column you also said that it is sometimes necessary give problem customers the boot.
Hook Me Up With A Human
Oh, what has happened to the carbon-based organizational interface? Many organizations have digitized humans - aka carbon-based units - out of existence in their customer service operations. Now, I love digital technology as much as anyone, but it is time to bring the people back into their appropriate customer service roles, don't you think?Have you ever tried to reach a human at Amazon.
Your Voice Print
"Mountains are built one pebble at a time and climbed one step at a time." This is a quote of mine that I personally put into practice each day as I progress towards fulfilling my WHY in life.
Listening to Customers - 5 Tips
In a strange juxtapositioning of articles, this month's UK 'Management Today' has three pieces, relating to the importance of listening to customers.Susan Rice, CEO of Lloyds TSB makes it clear how vital it is for great leaders to listen and hear.
Client Service as a Competitive Advantage
As someone who has been heavily involved facilitating strategic planning processes with organizations during the last 15+ years, I often find it somewhat amusing how people answer the questions I pose.For example, if I ask people, "What is your unique differentiation in the marketplace?" or "What does your organization really excel at?" They will almost always reply, "It has to be our client service.
What Exactly is Customer Relationship Management?
The defintion of Customer Relationship Management (CRM) that I favor is "CRM is the business strategy that aims to understand, anticipate, manage and personalize the needs of an organization's current and potential customers"From this we can learn that CRM is more than just a piece of software; CRM is a business strategy, one that puts the customer at the heart of the business."That's nothing new" I hear you say, and you would be right.
Raising The Bar For Online Magazine Subscription Services And Customer Service
After years of flying below the radar in the magazine subscription service arena online, MagMall.com is gaining traction real fast.
Dont Eliminate The Middle Man - Add One
Today, there are situations when we actually add a "middle person" instead of eliminating one for increased service efficiency. If it's cost-effective and demand is high, then proper market positioning will make it a worthwhile endeavor.
The Logic of Emotion!
Homebuyers are an interesting study. Watching people make their home buying decisions has brought me to the conclusion that every decision that every one of us makes is based in emotion.
Establishing Yourself as an Expert in the Eyes of Your Customers
The most important aspect of a successful business is developing the correct mindset toward your customers. And this is not the over used phrase The customer is always right.
Customers - Hold Onto the Ones Youve Got
You probably spend a great deal of your time looking for newcustomers or clients. However, are you sure your doingenough to hold onto the ones you've got.
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