Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

Identify Your Silent Customer Service Message


With the growing number of people in every business sector,doing business requires creativity and ingenuity. Theentrepreneur that understands the importance of thinkingdifferently is the entrepreneur that sees their businessesgrowing. However, too many business owners are relying onthe old ways of doing or packaging their products and services. Whether retail or service oriented, old clichés and techniquesno longer work.

A recent trip to Universal Mall in Warren, Michigan, provided some great examples without having to look too hard. One store with glass displays cases had a two-inch by six-inch black and white engraved sign on every case stating "Please Do Not Lean On Glass." Behind the counter was a series of handwritten signs behind the telling customers such topics as their $15 service charge on all refunds, the need for a sales receipt and period for getting a refund, and the policy that all refunds are given in the form of a store credit.

Across the hall was a store celebrating their grand opening. Amid the celebratory flags welcoming people to the new store, was a sign disallowing food and drink in the store. At the back of the small store under another grand opening sign was another sign providing the charge applied for all returned checks. The sign, printed as a lower amount, had been alter with a black marker to $25 per check. Another store owner was busy in his cell phone in an obvious personal phone call, did stop talking briefly to ask a waiting customer, "What do you want?"

Despite the message they thought they were giving, the consistent message was "Don't do business here". Think about the message at the first store. Is the owner telling us that he is customer focused, selling quality products, and standing behind what he sold? Absolutely not! He is telling every customer that he has had such poor quality merchandise that he must address the tremendous number of returns he experiences. And what about those signs, perhaps "For your safety, please do not lean on glass". Then there is the new store: Have they already had problems with spilled drinks, crumbs, and bad checks? In fact, they have already had to change the returned check fee. Their signs, which are nothing more than disastrous clichés of unsuccessful past businesses are focused on the business owner, not the customer. These signs turn away business instead of building it.

Now let's talk about other entrepreneurs. Although networking still is the number one way to build business, traditional networking is proven to be discouraging to many entrepreneurs. Citing few or poor-quality referrals, many are looking for other ways of building business. In reality, referral groups are filled with entrepreneurs that know one or two people in most of the fields represented by others in their group. The referrals will always go to those with whom they have the closest relationship. Many have found groups like Max Impact's Catapult? (http://www.getmaximpact.com) or The President's Club offered through RHL Associates in Southfield (http://www.salesgohigher.com) to provide much better results. Some are also learning how to build their own groups of professionals that they form with complimentary goods and services providers. These individuals see their customer base growing as they are able to provide a more complete answer to the problems or pains of the customer. They are breaking with the "clichés" of old networking techniques and launching cutting edge relationships.

Leadership at all levels requires superior customer service. Leaders look at how they can meet their customer's needs by finding new ways to recruit them, making them feel appreciated and wanted, and building a long relationship that continually looks at creative ways to address needs on an ongoing basis.

Rick Weaver is President of Max Impact, a national leadership and organization development company based in Rochester Hills, Michigan. Rick is an accomplished business executive with experience in retail, market analysis, supply chain and project management, team building, and process improvement. He has worked with hundreds of companies to improve sales, processes, and bottom-line results. MaxImpact offers leadership and organizational development services along with employee assessments and background checks. Contact Rick at 248-802-6138 or via email, rick@getmaximpact.com. MaxImpact is on the web at http://www.getmaximpact.com.


MORE RESOURCES:

Customer Service - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Echo-U: Top 5 Tips to Cope with Customer Service - CommsTrader (blog)


Echo-U: Top 5 Tips to Cope with Customer Service
CommsTrader (blog)
Your customer service team should take notice when people are dissatisfied or downright angry and find swift solutions to their problems, putting procedures in place to avoid a complaint escalating. Ideally every business should plan ahead and make ...

Spirit Airlines Is Turning to Disney for Help Improving Its Customer ... - Travel+Leisure


Travel+Leisure

Spirit Airlines Is Turning to Disney for Help Improving Its Customer ...
Travel+Leisure
Spirit Airlines may be known for its affordable “bare fare” flights, but it's also known for skimping on customer comfort and service. While the airline has previously ...

and more Â»

Customer service complaints against US airlines, ranked - Chron.com


Chron.com

Customer service complaints against US airlines, ranked
Chron.com
The year isn't over yet, but it looks like air travelers are having fewer things to complain about in 2017, according to the U.S. Department of Transportation. From January to September of this year, passengers filed 1,434 complaints related to ...

StandardAero Launches Customer Service Portal - Aviation International News


StandardAero Launches Customer Service Portal
Aviation International News
StandardAero has launched myStandardAero.com, a service portal that customers can access via computers and mobile devices. The portal enables customers to review and approve squawks while directly communicating with StandardAero project ...

Purdue-based company developing software to improve customer service receives $750000 grant - Purdue News Service (press release)


Purdue News Service (press release)

Purdue-based company developing software to improve customer service receives $750000 grant
Purdue News Service (press release)
perceive-team Perceive Inc. has received a $750,000 National Science Foundation grant to continue to develop a business to help high-end retail stores improve customer service through automated coaching of sales associates. The Perceive staff (from ...

Thanks A Latte: How To Fix A Customer Service Failure, Per Starbucks, Marriott And Me - Forbes


Forbes

Thanks A Latte: How To Fix A Customer Service Failure, Per Starbucks, Marriott And Me
Forbes
Every company needs a customer service recovery framework, a sequence of best practices for interacting with, and turning around, upset customers. Settling on such a framework and then providing customer service recovery training in order to achieve ...

Five Ways to Get (And Give) Good Customer Service This Holiday Season - Forbes


Forbes

Five Ways to Get (And Give) Good Customer Service This Holiday Season
Forbes
Stories of poor customer service are legendary; especially at this time of year. It seems every company and every customer has a tale of woe. There's the clerk who doesn't know/doesn't care; the voice mail system with endless hoops to jump through to ...

Spirit Airlines turns to Disney to improve its customer service - Los Angeles Times


Los Angeles Times

Spirit Airlines turns to Disney to improve its customer service
Los Angeles Times
The Disney Institute is a Florida-based company that offers business courses to improve leadership, employee culture and customer service. On the institute's website, the company cites its work with Haagen-Dazs International, the National Football ...

These Two Customer Service Formulas Can Improve Employee Performance By 100% - Forbes


Forbes

These Two Customer Service Formulas Can Improve Employee Performance By 100%
Forbes
Even the most engaged, best-intentioned employees (and their managers) can benefit from knowing a couple essential expert formulas that will improve their customer service performance day in and day out. Today I'll share two rules of thumb how to ...

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

PreLaunchX

AusTrade Domain Is For Sale - $15,000 For Enquiries eMail Us

© www.AusTrade.biz - 2012

home | site map | links