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What Do They Want Anyway?
You want customers. I want customers. We all want customers. And traffic alone is not enough. We need "interested" customers. Customers ready to listen, ready to buy. So you may find yourself asking, what do they want anyway?.... and how can I get them to buy?
Instead of concentrating on the "getting", why not try to "educate" them and sales will follow --- not once, but many times. Why is that? Credibility!
If you are writing Articles, or publishing an Ezine, then you are an Internet Marketer with some measure of success. Your goal might be to help them understand that there are ways to make money without spending a fortune, and without plunging over cliffs with the "herd mentality" of the latest get-rich-quick idea: the biggest single reason for failure on the Internet.
I have never filled a matrix with "spillover", and only once did I ever get my money back - and that was like Vegas - a tease to keep me in the game. But if you made $10,000 in three months, send me the proof and I'll join under you.
You have had successes, BUT you have also had failures. Share these with your potential customers. Show them the speed bumps that you encountered, and how to slow down and re-examine the road ahead, or steer around them altogether. Teach them the need for a healthy dose of skepticism with ploys that try to get them to "buy now!"
For example, digital eBooks that claim "?limited supply" --- how funny! Digital products are downloaded ad infinitum. But it must still work or we would not find ads still using that ploy. Now, dry your eyes - I have fallen for lines just as bad.
Most people on the Internet fall into the habit of reselling products and services that they, themselves, have never used and maybe never will. So please, use the products or services you advertise. Your personal satisfaction will show in your promotions. Your buyers will be happy and you will build credibility.
My good friend, Graham Hamer told me a story once, about a trip he made to visit a distant relative. He had the address, phone number, and a map of the general area (though not a street map). When he entered the town, either the map was old, or the roads had been updated, because he was soon hopelessly lost. Eventually he stopped at a gas station to ask directions.
When this was no help, he continued in circles and stopped again by the side of the road near a guy who was cutting his grass. This fellow's directions seemed simple enough, but a while later he was still lost and now losing his patience.
Then he phoned his relative. You guessed it --- he was at her house in minutes; never really being more than a mile off to begin with.
The moral of his tale is this? If you want to know how to get somewhere, ask someone who's already there.
ę Esther Smith 2004
About The Author
Esther Smith is editor of Partners-For-Profit Newsletter and copywriter for The Permanent Venture. Each publication of PFP addresses an important aspect of your struggles to perfect your Internet business. firstname.lastname@example.org?subject=subscribe A 5-Star Resource page has been designed on The Permanent Venture that lists award winning programs and software. There are no flavor-of-the-month selections - all are proven money-makers. http://thepermanentventure.com/resources.htm
Customer Service - Google News
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Handling Customer Complaints
Even the best business will receive an occasional customer complaint. Knowing how to resolve these complaints will help you gain loyal customers who will then refer others to your business.
Restaurant Scheduling for Success
- Excerpt from Richard Saporito's latest e-book "How to Improve Dining Room Service"This Tip will Help Maintain the Staff Schedule Keeping the Dining Room Service Staff Tight and Content which is Essential for Pleasing Paying Guests.Staff scheduling is closely tied to dining room customer service and crucial for keeping your staff tight, happy and well connected.
Customer Service: Everyone is Fighting Their Own Personal Battles
Dealing with Difficult People
1. Don't get Hooked !!!When people behave towards you in a manner that makes youfeel angry, frustrated or annoyed - this is known as a Hook.
Importance of Good Customer Support in Online Computer Peripherals Shops
Looking for hi-fi computer peripherals? Finding it tough to decide on the product you need to purchase? Not sure about the models that are available? Not sure about the configuration that would best suit your need? Worried that your budget might not fetch you your long dreamt hi-fi? Just relax!! There are many great world class online computer peripherals shopping centers. They offer you not only the best computer peripherals but also friendly online help in their world class online computer peripherals shopping sites.
Hook Me Up With A Human
Oh, what has happened to the carbon-based organizational interface? Many organizations have digitized humans - aka carbon-based units - out of existence in their customer service operations. Now, I love digital technology as much as anyone, but it is time to bring the people back into their appropriate customer service roles, don't you think?Have you ever tried to reach a human at Amazon.
How To Handle Customer Billing Snafus
Q: I just discovered that for the past six months I have been billing a client half of what I should have been. Should I just include the total of the past due balance on his next bill or contact him first to let him know that it's coming? This client has been difficult in the past, so I'd rather not deal with him until I absolutely have to.
Making Your Contacts Work For You
The best way to explain this concept is to tell you a story. While calling for lease purchasing property, I spoke with an older widowed woman.
Profit from a Customer Service Recovery Program
A client recently said to me: "Most days things seem to run smoothly; but whenever we have a customer complaint, we seem to collapse. Where are we going wrong?"How you handle and solve customer concerns and complaints is a measure of your standing in the "excellent", "bad", or "mediocre" category of customer service.
CRM = Customers (dont) Really Matter
CRM was supposed to bring companies closer to their clients. The basic idea was to; find out what a client wants and needs, give it to them, and get them to be your client for life.
4 Myths about Customer Value
The purpose of business is to create and retain a customer.Much has been written about customer orientation, customer relationship management (CRM), Customer Lifetime Value (CLV) metrics, Customer Centric organization models, customer retention, customer care-add any high sounding word with -customer- preceding or succeeding that word and you have a new model, a new theory.
Loyal Customers Take Commitment
In today's competitive world of retail, many stores are implementing external marketing programs designed to attract new business.Unfortunately, the cost can be very high with little return on investment.
What Every Employee Should Know About How to Win the Loyalty of Customers
Dr. Michael LeBoeuf, in his cassette album entitled, Win Customers and Keep Them for Life presents twelve principles that will transform the workplace into a customer-driven, highly motivational team.
Cultivating the Trust Factor
In today's highly competitive economy, it is difficult to maintain a significant market advantage based on your professional skills alone. Developing a trusting relationship with your clients is key to your success.
Putting The Service Back In Customer Service
The future of customer service is here. Technology has made seeking out support faster and easier than ever.
Keeping Clients Happy Keeps them Coming Back
Whether you are a seasoned small business professional, or you have just opened your doors to new clients, your marketing strategy should not only involve bringing in new business, it should also include keeping your current clients, your most important asset, happy and coming back for more or referring your services.Top-notch customer service is the most important contributing factor in the success of your business.
Carpet Cleaning in Surrey
Like any business, carpet and upholstery cleaning requires excellent customer service and great value for money. There are a number of ways in which one can obtain these.
Develop Loyal Customers for a Lifetime - part 2 (11 - 20)
Traditional marketing strategies encourage business owners to continually grow their businesses by adding new customers. In today's competitive world of business, it is more important than ever to aim for more transactions with existing customers by using the power of customer follow-up and attention to good service.
Are You Satisfying Your Customers?
The latest report from the American Customer Satisfaction Index (Michigan School of Business) reports the following:Customer dissatisfaction with the quality goods and services offered in the marketplace is more than a nuisance. The US economy is heavily dependent on increases in consumer spending.
Top 10 customer service tips
1. Hire people who have a service attitude.
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