Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

Five Ways To Wow Your Client


Running a business is about providing goods and services to human beings. Their experience with you can make the difference between a good day, a terrible day, a nothing-special day, and a "WOW" day for them! Wouldn't you like to be the reason a client's day changes from boring to "WOW?"

The benefits of this approach are good for everyone involved. Your client will be satisfied with your service and will therefore come back to you for repeat business. By making a great impression and exceeding expectations, you have a better chance of establishing a long-term relationship with this client, and increasing your sales. Also, you'll be strategizing your unique positioning in the marketplace by making your business stand out from the rest. If you take the time to do something unusual and special, the client will think of you again next time.

There are many ways you can "WOW" your client, but here are five of them:

1. Remember Diary Dates

Use your database to make note of each client's birthday, wedding anniversary, their children's birthdays, religious celebrations and any other important dates in their life. Send a reduced-rate offer or gift voucher (to use next time they need your service) and a card to them on that day. This gesture shows your interest in a long-term relationship, not just a quick sale.

2. Offer Unique Free Extras

Think of something uncommon that is not offered in your industry. Give this to your clients for free. It should be something fun and something that makes them talk about you all over town. For example, if you're a dentist, you may offer a $300 voucher to your clients on the third anniversary of the day they became your client. This should entitle the client to a free dental service or dental product (up to the value of $300) from you. The client should be able to spend the voucher however they wish.

3. Turn Complaints Around

Your clients won't always be happy, but you can save their patronage by resolving their problem quickly and to their benefit. For example, if you own a restaurant and a guest is unhappy with their food, offer a free meal before they even asks. If you take care of the situation quickly and effectively, they'll be back again.

4. Reward Referrals In A Big Way

Most small business owners simply send a thank you card to the client that sends them a referral. That's okay if you want to be like every other business. To set your business apart from the "thank you card givers," you can include a gift with the card. Concert tickets are fine, but a gift that enhances the client's way of life will probably be more appreciated. For example, if your client is an attorney, you may get them a free pass to an educational seminar. Rewarding your clients for a referral will ensure that they repeat the gesture in future.

5. Go The Extra Mile

By this, I'm referring to spontaneous acts of kindness. Demonstrate that you're willing to extend yourself beyond typical boundaries of time and resources to meet the needs of your clients. Does your client have a request you don't normally accommodate, but that is easily doable and not time-consuming? Say you'd be happy to do that for them, and pool your abilities and resources to get that service for the client. For example, say you own a single-outlet fashion shop, and a customer asks whether you have a certain garment in red. Let's assume you never stock that particular garment in red. There are two "WOW" things you can do here. Your customer will certainly appreciate it if you either put in a special order to get the red color in for her, or you direct her to another fashion shop to buy it there. This is a small gesture but you'll be surprised how many fashion shop reps would say: "Sorry we don't stock it, is there anything else I can help you with?"

When you pay attention to your clients and demonstrate that you care about their experience with you as much as the bottom line, they will remember you and return. If you treat your clients as faceless numbers and don't convey your appreciation for their patronage, nothing stops them from trying somewhere else! Countless businesses are waiting to step in your shoes, so make sure you do your best to exceed client expectations. If you add the "WOW Factor" to what you offer your clients, they'll do business with you repeatedly. They'll become your raving fans, and will talk about you to their family and friends.

Making a strong impression that you care about your client's satisfaction will encourage referrals and make your profits soar.

Copyright 2005 by Habiba Abubakar and Emprez. All rights reserved.

Note: You are welcome to republish this article as long as you do so in its entirety and the "about the author" bit at the end is included fully and unaltered.

Habiba Abubakar, a.k.a. The Profit Diva, specializes in helping small business owners who are struggling to increase their client base and are tired of earning mediocre profits. Her FREE business-building newsletter covers proven, low-cost, and immediately usable marketing strategies. Sign up for your FREE copy at http://www.profitdiva.com


MORE RESOURCES:

Customer Service - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Echo-U: Top 5 Tips to Cope with Customer Service - CommsTrader (blog)


Echo-U: Top 5 Tips to Cope with Customer Service
CommsTrader (blog)
Your customer service team should take notice when people are dissatisfied or downright angry and find swift solutions to their problems, putting procedures in place to avoid a complaint escalating. Ideally every business should plan ahead and make ...

Spirit Airlines Is Turning to Disney for Help Improving Its Customer ... - Travel+Leisure


Travel+Leisure

Spirit Airlines Is Turning to Disney for Help Improving Its Customer ...
Travel+Leisure
Spirit Airlines may be known for its affordable “bare fare” flights, but it's also known for skimping on customer comfort and service. While the airline has previously ...

and more »

Customer service complaints against US airlines, ranked - Chron.com


Chron.com

Customer service complaints against US airlines, ranked
Chron.com
The year isn't over yet, but it looks like air travelers are having fewer things to complain about in 2017, according to the U.S. Department of Transportation. From January to September of this year, passengers filed 1,434 complaints related to ...

StandardAero Launches Customer Service Portal - Aviation International News


StandardAero Launches Customer Service Portal
Aviation International News
StandardAero has launched myStandardAero.com, a service portal that customers can access via computers and mobile devices. The portal enables customers to review and approve squawks while directly communicating with StandardAero project ...

Purdue-based company developing software to improve customer service receives $750000 grant - Purdue News Service (press release)


Purdue News Service (press release)

Purdue-based company developing software to improve customer service receives $750000 grant
Purdue News Service (press release)
perceive-team Perceive Inc. has received a $750,000 National Science Foundation grant to continue to develop a business to help high-end retail stores improve customer service through automated coaching of sales associates. The Perceive staff (from ...

Thanks A Latte: How To Fix A Customer Service Failure, Per Starbucks, Marriott And Me - Forbes


Forbes

Thanks A Latte: How To Fix A Customer Service Failure, Per Starbucks, Marriott And Me
Forbes
Every company needs a customer service recovery framework, a sequence of best practices for interacting with, and turning around, upset customers. Settling on such a framework and then providing customer service recovery training in order to achieve ...

Five Ways to Get (And Give) Good Customer Service This Holiday Season - Forbes


Forbes

Five Ways to Get (And Give) Good Customer Service This Holiday Season
Forbes
Stories of poor customer service are legendary; especially at this time of year. It seems every company and every customer has a tale of woe. There's the clerk who doesn't know/doesn't care; the voice mail system with endless hoops to jump through to ...

Spirit Airlines turns to Disney to improve its customer service - Los Angeles Times


Los Angeles Times

Spirit Airlines turns to Disney to improve its customer service
Los Angeles Times
The Disney Institute is a Florida-based company that offers business courses to improve leadership, employee culture and customer service. On the institute's website, the company cites its work with Haagen-Dazs International, the National Football ...

These Two Customer Service Formulas Can Improve Employee Performance By 100% - Forbes


Forbes

These Two Customer Service Formulas Can Improve Employee Performance By 100%
Forbes
Even the most engaged, best-intentioned employees (and their managers) can benefit from knowing a couple essential expert formulas that will improve their customer service performance day in and day out. Today I'll share two rules of thumb how to ...

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

PreLaunchX

AusTrade Domain Is For Sale - $15,000 For Enquiries eMail Us

© www.AusTrade.biz - 2012

home | site map | links