|Customer Service Information||
Let us create a 3d Digital eBook for you! DigyCat.com
Five Ways To Wow Your Client
Running a business is about providing goods and services to human beings. Their experience with you can make the difference between a good day, a terrible day, a nothing-special day, and a "WOW" day for them! Wouldn't you like to be the reason a client's day changes from boring to "WOW?"
The benefits of this approach are good for everyone involved. Your client will be satisfied with your service and will therefore come back to you for repeat business. By making a great impression and exceeding expectations, you have a better chance of establishing a long-term relationship with this client, and increasing your sales. Also, you'll be strategizing your unique positioning in the marketplace by making your business stand out from the rest. If you take the time to do something unusual and special, the client will think of you again next time.
There are many ways you can "WOW" your client, but here are five of them:
1. Remember Diary Dates
Use your database to make note of each client's birthday, wedding anniversary, their children's birthdays, religious celebrations and any other important dates in their life. Send a reduced-rate offer or gift voucher (to use next time they need your service) and a card to them on that day. This gesture shows your interest in a long-term relationship, not just a quick sale.
2. Offer Unique Free Extras
Think of something uncommon that is not offered in your industry. Give this to your clients for free. It should be something fun and something that makes them talk about you all over town. For example, if you're a dentist, you may offer a $300 voucher to your clients on the third anniversary of the day they became your client. This should entitle the client to a free dental service or dental product (up to the value of $300) from you. The client should be able to spend the voucher however they wish.
3. Turn Complaints Around
Your clients won't always be happy, but you can save their patronage by resolving their problem quickly and to their benefit. For example, if you own a restaurant and a guest is unhappy with their food, offer a free meal before they even asks. If you take care of the situation quickly and effectively, they'll be back again.
4. Reward Referrals In A Big Way
Most small business owners simply send a thank you card to the client that sends them a referral. That's okay if you want to be like every other business. To set your business apart from the "thank you card givers," you can include a gift with the card. Concert tickets are fine, but a gift that enhances the client's way of life will probably be more appreciated. For example, if your client is an attorney, you may get them a free pass to an educational seminar. Rewarding your clients for a referral will ensure that they repeat the gesture in future.
5. Go The Extra Mile
By this, I'm referring to spontaneous acts of kindness. Demonstrate that you're willing to extend yourself beyond typical boundaries of time and resources to meet the needs of your clients. Does your client have a request you don't normally accommodate, but that is easily doable and not time-consuming? Say you'd be happy to do that for them, and pool your abilities and resources to get that service for the client. For example, say you own a single-outlet fashion shop, and a customer asks whether you have a certain garment in red. Let's assume you never stock that particular garment in red. There are two "WOW" things you can do here. Your customer will certainly appreciate it if you either put in a special order to get the red color in for her, or you direct her to another fashion shop to buy it there. This is a small gesture but you'll be surprised how many fashion shop reps would say: "Sorry we don't stock it, is there anything else I can help you with?"
When you pay attention to your clients and demonstrate that you care about their experience with you as much as the bottom line, they will remember you and return. If you treat your clients as faceless numbers and don't convey your appreciation for their patronage, nothing stops them from trying somewhere else! Countless businesses are waiting to step in your shoes, so make sure you do your best to exceed client expectations. If you add the "WOW Factor" to what you offer your clients, they'll do business with you repeatedly. They'll become your raving fans, and will talk about you to their family and friends.
Making a strong impression that you care about your client's satisfaction will encourage referrals and make your profits soar.
Copyright © 2005 by Habiba Abubakar and Emprez. All rights reserved.
Note: You are welcome to republish this article as long as you do so in its entirety and the "about the author" bit at the end is included fully and unaltered.
Habiba Abubakar, a.k.a. The Profit Diva, specializes in helping small business owners who are struggling to increase their client base and are tired of earning mediocre profits. Her FREE business-building newsletter covers proven, low-cost, and immediately usable marketing strategies. Sign up for your FREE copy at http://www.profitdiva.com
Customer Service - Google News
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news
Putting The Service Back In Customer Service
The future of customer service is here. Technology has made seeking out support faster and easier than ever.
What Every Employee Should Know About How to Win the Loyalty of Customers
Dr. Michael LeBoeuf, in his cassette album entitled, Win Customers and Keep Them for Life presents twelve principles that will transform the workplace into a customer-driven, highly motivational team.
Become a Customer Enthusiasm-Guru!
One thing all successful small business owners have in common is the knowledge that their business is based on enthusiastic customers. Despite their multi-tasking titles of bookkeeper, service provider and sales-manager, their most important title is Customer-Enthusiasm Guru.
Poor Customer Service - Are Your Customers Driving Away Other Customers
Every customer you have is a word-of-mouthadvertiser for you. Unfortunately 90% of this freeadvertising is negative.
Accountants / Lawyers Do Yourself a Favor - What do Your Customers Want?
In my day to day practice in strategic human resource management I often come across customers looking for a 'good' accountant or 'good lawyer'. As an accountant myself the common thread for a 'good acountant or lawyer' seems to be 'I want someone who can explain things in plain english without the jargon'.
Is your Online Business Customer-Friendly?
Customer service is increasingly seen as one of the most valuable uses for a commercial World Wide Web site.† Your Web site is available on a 24 hour, seven days a week basis.
The History of CRM -- Moving Beyond the Customer Database
Customer Relationship Management (CRM) is one of those magnificent concepts that swept the business world in the 1990's with the promise of forever changing the way businesses small and large interacted with their customer bases. In the short term, however, it proved to be an unwieldy process that was better in theory than in practice for a variety of reasons.
Increase Sum in Your Check Account with Follow-Ups
We'll be examining what makes follow up to prospects/customers so important on our online world today.Are you familiar with this scenario?Joined an affiliate program with good pay-out.
5 Golden Online/Offline Business Rules To LIVE Or DIE By
Whether online or off, if you plan on running or maintaining any type of credibility within your business, there are some guidelines that are safe to say any existing or potential customer expects if they are to do immediate or future business with you.As an online entrepreneur for over 3 years I have found that even though I don't have the pleasure of meeting face-to-face with my customers, ones perception of you and your business can be viewed as good or bad all depending on the way you handle questions or comments posted by people interested in your product.
Dont Be Afraid To Give Problem Customers The Boot
Q: In a recent column you made the point that the customer is always right, which I agree with. However, in the same column you also said that it is sometimes necessary give problem customers the boot.
Outsourcing: The Unspoken Costs
Outsourcing seems to be the new-new thing and approximately 50% of our major corporations are doing it. What are the costs? The benefits? And what skills need to be managed in order to make it work optimally?Let's get a clear understanding of what we mean by outsourcing: it's the shifting of easily codified jobs - such as help desk support, call centers, system maintenance, and programming jobs - to countries that can manage them more cheaply.
Clients... and 38 ways to communicate with them
As Alan Weiss (guru to the savvy consultant) says: "It is actually difficult to contact clients too much. It is easy to fail to contact them frequently enough.
Post Office, Incredible Lady Postmaster
There are two Post Offices that I routinely visit. One is the office that delivers my mail and the other is frequently on the path of some daily errands.
Customers - What They Really Want - 6 Secrets of Customer Service
What customers really want can be divided into two areas.Firstly - they want the core service of your business tomeet their needs.
How To Handle Customer Billing Snafus
Q: I just discovered that for the past six months I have been billing a client half of what I should have been. Should I just include the total of the past due balance on his next bill or contact him first to let him know that it's coming? This client has been difficult in the past, so I'd rather not deal with him until I absolutely have to.
CRM For Beginners - Customer Relationship Management Basics
In order to maintain a successful business, the business must understand and maintain a positive relationship with its customers. Customer Relationship Management (CRM) is the process of bringing the customer and the company closer together.
E-Business's Best Friend: eCRM
From Ebay to the smallest home-operated start-up, e-businesses of all sizes struggle to accurately answer a common question: who are my customers? If you can't answer that question, chances are you're also in the dark about the following questions. What customer demand trends can I expect in the future? How can I improve customer retention? What can I do to build long-term relationships of trust with customers? Knowing the answer to these questions can mean the difference between long-term growth and profitability and crashing and burning.
Customers Who Rave About You and Your Service
According to customer service studies by marketing gurus of the world, here are the following qualities, which must be present in your life and your business in order to develop raving fan customers who are not just satisfied but completely loyal to you over the long haul.1.
Complaints Are Actually A Good Thing!
Nobody likes to get complaints. They make you question your judgment, they can ruin your day, and they almost always leave you in a bad mood.
Making Your Contacts Work For You
The best way to explain this concept is to tell you a story. While calling for lease purchasing property, I spoke with an older widowed woman.
AusTrade Domain Is For Sale - $15,000 For Enquiries eMail Us
© www.AusTrade.biz - 2012