Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

Cheap To Keep


You've heard it all before when it comes to stats about customer retention. Acquiring a customer costs five to 10 times more than retaining one. Repeat customers spend, on average, 67 percent more. After 10 purchases a customer has referred as many as seven other people.

So, if your focus is on acquiring new customers instead of keeping the ones you have, you are off the mark. Here is a brief overview on how to retain customers.

- Ask. New York Mayor Ed Koch was famous for asking "How am I doing? He always knew where he stood, even if he wasn't always happy about the answer. So, survey your customers about their likes and dislikes. Then, follow through with the information you receive.

- Profile. Learn as much as you can about your customers and then do something with that information to show them that you value them. Find out what makes a "best" customer and then put programs in place to move more of your customers into this category.

- Reward. Humans like to be treated as if they are special, and they will return to businesses where they have had these positive experiences. Reward them with special deals, or just pay a little more attention to them. In this era of digital communication, just sending a hand-written note gets you major points.

New business is exciting, I'll admit. But it is the clients you have that will bring you the most success over the long run. Don't spend five to 10 times more to bring in that new customer. Instead, invest a fraction of that to keep your customers coming back and referring similar "best" customers.

Harry Hoover is managing principal of Hoover ink PR. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, Verbatim and Youth Link USA.


MORE RESOURCES:

Customer Service - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Data Integration Specialist (Customer Service) - Built In Chicago


Data Integration Specialist (Customer Service)
Built In Chicago
The Chowly Data Integration Specialist provides a 5-star customer experience to all Chowly clients. Working in-office, the Data Integration Specialist reviews, builds, and updates menu mappings between Third-party Online Ordering Solutions (TOOS) and ...

It's My Job: Brooks Mitchell, customer service and IT at The Trophy House - The Fayetteville Observer


The Fayetteville Observer

It's My Job: Brooks Mitchell, customer service and IT at The Trophy House
The Fayetteville Observer
“I have been in customer service for 16 years with eight of those being with The Trophy House as a military sales SME, and recently its network administrator, as well.” SME is an acronym for subject matter expert. What is your favorite part about this ...

Trump victory? Credit Clinton loathing, not dealmaker skill, after shutdown - Miami Herald


Trump victory? Credit Clinton loathing, not dealmaker skill, after shutdown
Miami Herald
And now the shutdown comes just months after he failed — twice — to help Republicans make good on his promise to repeal and replace President Barack Obama's signature legislative issues, the Affordable Care Act. And it robs of him of momentum ...

and more »

T-Mobile's customer service is its biggest success story - BGR


BGR

T-Mobile's customer service is its biggest success story
BGR
Since John Legere took control of T-Mobile in 2012, the carrier has orchestrated a remarkable turn-around. Through launching the Un-Carrier initiative, T-Mobile turned its scrappy underdog status into a marketing plug, and by adding the iPhone to its ...
T-Mobile tops JD Power wireless customer care rankings, Sprint a distant fourth place Brinkwire (press release)

all 4 news articles »

'Wow' customer service for dentists: a competitive advantage - Dentistry IQ


Dentistry IQ

'Wow' customer service for dentists: a competitive advantage
Dentistry IQ
IN TODAY'S MODERN DENTAL ERA, ALL DENTAL PRACTICES NEED AND WANT TO STAND OUT FROM THEIR COMPETITON. Nothing makes you stand out more than great—no, actually, knock-your-socks-off— customer service. The success of retailers such as Nordstrom and ...

Money Can Ruin Everything In Customer Service And The Customer Experience (Here's How To Fix This) - Forbes


Forbes

Money Can Ruin Everything In Customer Service And The Customer Experience (Here's How To Fix This)
Forbes
I often make the argument (when I'm designing or redesigning a client company's customer experience or customer service approach) that the best way to conceptualize the customer experience is as a movie you're producing for your customer to star in ...

For Better Customer Service, Offer Options, Not Apologies - Harvard Business Review


For Better Customer Service, Offer Options, Not Apologies
Harvard Business Review
Jagdip Singh, a professor of marketing at the Weatherhead School of Management at Case Western Reserve University, explains his research team's new findings about customer satisfaction. He says apologizing is often counterproductive and that offering ...

How Customer Service Can Turn Angry Customers into Loyal Ones - Harvard Business Review


Harvard Business Review

How Customer Service Can Turn Angry Customers into Loyal Ones
Harvard Business Review
Good customer service seems like common sense for businesses. But how valuable is it really? Until now, this has not been rigorously quantified across different companies. Businesses are understandably reluctant to share their CRM and sales data, and ...

Research Finds the IRS Gives Better Customer Service Than Most Apps - Entrepreneur


Entrepreneur

Research Finds the IRS Gives Better Customer Service Than Most Apps
Entrepreneur
In the world of apps, it seems the latter situation is increasingly common. Unfortunately, we're seeing more of a reliance on FAQs, canned email responses and other tactics that divert customers without providing a solid end-to-end experience. This ...
Pornographic images found on children's games in Google Play store Financial Times
Malware Displaying Porn Ads Discovered in Game Apps on Google Play - Check Point Research - Check Point Software Check Point Research - Check Point Software
Designed for Families | Android Developers Android Developers
SearchMobileComputing - TechTarget
all 134 news articles »

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

PreLaunchX

AusTrade Domain Is For Sale - $15,000 For Enquiries eMail Us

© www.AusTrade.biz - 2012

home | site map | links