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Customers - Hold Onto the Ones Youve Got


You probably spend a great deal of your time looking for newcustomers or clients. However, are you sure your doingenough to hold onto the ones you've got.

One of the least costly ways to grow your business is to getcustomers to come back and buy more of your product orservice. How many customers have you lost this month? I'msure it's not something you want to think about too much,however it's inevitable that you'll lose customers andclients for a whole range of reasons many of which are outwith your control.

A survey I read some years ago suggested that customersleave a business for four basic reasons: 14% leave becausethey're dissatisfied with the quality of the product orservice, 9% leave because of price, 5% leave for otherreasons and a whacking great 72% leave because of "supplierindifference".

Too many suppliers give customers the impression that theydon't care about repeat business. I've stayed in hotels,dealt with banks and building societies and dealt withsuppliers who didn't seem to care whether I came back ornot.

We need to continually let our customers know that we careabout them. We need to keep in touch, write to them, sendthem information and occasionally 'phone them.When they contact us we need to make sure we sound warm andfriendly, pleased to hear from them, efficient and maybeeven look and sound like we're fun to do business with.

It's not a lot different from our personal relationships. Ifwe don't keep telling the people close to us how much wecare and keep writing and 'phoning, then we shouldn't be toosurprised if they leave us one day.

Use logic and emotion to keep your customers. Give them thebest products and service and give great value for money.However, always remember, your competitors will be doingmuch the same thing. The difference will be determined byhow you communicate with your customers on an emotionallevel, either face to face, on the 'phone, by letter oremail.

I bought a new car from a local dealer a few years ago. I'venever heard from them since. A dealer for the same brand ofcar fifty miles away writes regularly with details ofspecial offers. They send a regular news letter and theoccasional very courteous 'phone call. I'm going to changemy car soon, guess who'll be getting the sale?

Business is like a car - it won't run by itself except downhill.

Discover how you can generate more business without havingto cold call!Alan Fairweather is the author of "How to get More Saleswithout Selling" This book is packed with practical thingsthat you can do to - get customers to come to you. Click here nowhttp://www.howtogetmoresales.com and http://www.alanfairweather.com


MORE RESOURCES:

Customer Service - Google News

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Busse: The intersection of customer service and social media - Long Island Business News


Long Island Business News

Busse: The intersection of customer service and social media
Long Island Business News
randi-busse If you're a regular social media user, you're probably familiar with people using these channels to make complaints, praise companies, start a discussion, or indulge in a mud-slinging match. Online social media communications have changed ...

55% Of Consumers Welcome Customer Service Chatbots - Retail TouchPoints


55% Of Consumers Welcome Customer Service Chatbots
Retail TouchPoints
Chatbots — AI applications that simulate human conversation — are becoming more pervasive in online and mobile customer service, and acceptance of them is growing: 55% of American consumers, and 65% of Millennials, report that they want chatbots ...

Joseph E. Huerta: Not pleased with Comcast's customer service - Longmont Times-Call


Joseph E. Huerta: Not pleased with Comcast's customer service
Longmont Times-Call
I continued to view charges on page 3, listing "Your new charges" in detail — bundle, additional services and equipment, and then the red flag, "other charges and credits," including a broadcast TV fee (paid in TV starter) and regional sports fee (no ...

Exceptional Customer Service And Low Cost Are Not Mutually Exclusive -- Here's How To Achieve Both - Forbes


Forbes

Exceptional Customer Service And Low Cost Are Not Mutually Exclusive -- Here's How To Achieve Both
Forbes
Singapore Airlines (SIA) cabin crew undergo some of the most rigorous service training in the industry, instilling a business culture that is exceptionally customer-centric. As a result, it is regularly voted one of the best airlines in the world. Yet ...

These Two Customer Service Formulas Can Improve Employee Performance By 100% - Forbes


Forbes

These Two Customer Service Formulas Can Improve Employee Performance By 100%
Forbes
Even the most engaged, best-intentioned employees (and their managers) can benefit from knowing a couple essential expert formulas that will improve their customer service performance day in and day out. Today I'll share two rules of thumb how to ...

MTA, union deal will create hundreds of new 'customer service ... - New York Post

Seven Customer Service Practices That Will Help You Win Over Clients - Forbes


Forbes

Seven Customer Service Practices That Will Help You Win Over Clients
Forbes
Back in the mid-90s when Amazon was first starting, I felt that Amazon gave me the best customer service and best customer experience. Instead of jumping around different websites, I had everything in one portal. In Amazon I found a company that gave ...

Why is Customer Service in Asia so Terrible? - Forbes - Forbes


Why is Customer Service in Asia so Terrible? - Forbes
Forbes
Asia's service sector is booming. This article takes a closer look at how this lucrative sector is developing. Don't miss out on the investment opportunities that are ...

and more »

Telefonica suspends customer service operations in Guatemala after killings - Reuters


Telefonica suspends customer service operations in Guatemala after killings
Reuters
GUATEMALA CITY (Reuters) - The Guatemalan unit of telecommunications firm Telefonica SA suspended its customer service operations and closed its shops over the weekend after three of its employees were shot to death in the Central American nation.

and more »

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