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Customer Neglect


What have you done for your existing customers lately? Probably not much, if you are like most businesses.

I know that hunting new business is more of an adrenaline rush than working the business you already have, but it is not as crucial to your long-term success. The best new business program is delivering excellent service to existing clients. Let's review some things you might want to consider doing for current customers.

Really personal mail has become a thing of the past. Buck the trend and stand out. Send a hand signed and addressed card to your clients. This could be a birthday card or a "thank you for your business" card.

Create a special customer event. Invite customers to a non-commercial event such as a wine tasting, or an event that ties back into your core business. For instance, an outdoor retailer could host a free day of canoeing. It gives you a chance to get to know your clientele in a social setting. It also provides fodder for customers to talk about you.

Gather your customers' business cards and distribute them to people likely to use your customers' services. Write a note on the back that says "referred by (your business name here)."

Most businesses neglect their customers and it takes very little effort to stand above the crowd. So, take care of your current customers, and they'll take care of you.

Harry Hoover is managing principal of Hoover ink PR. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, and Verbatim.


MORE RESOURCES:

Customer Service - Google News

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Tsunami warning canceled after massive earthquake strikes off Alaska - News & Observer


Tsunami warning canceled after massive earthquake strikes off Alaska
News & Observer
An earthquake with a preliminary magnitude of 8.2 struck off Alaska's Kodiak Island early Tuesday, initially prompting a tsunami warning for a large swath of coastal Alaska and Canada's British Columbia while the remainder of the U.S. West Coast was ...

and more »

Be careful when searching online for customer service help numbers - AZFamily


AZFamily

Be careful when searching online for customer service help numbers
AZFamily
All was good until she says she was almost talked into a $460 customer service contract. "I was literally reaching for my wallet to get my credit card out when I just stopped and said, 'Something's not right,'" said Roberts. She looked and realized the ...

and more »

A Secret Of Customer Service Success And Job Satisfaction: Help Even When You Can't Help - Forbes


Forbes

A Secret Of Customer Service Success And Job Satisfaction: Help Even When You Can't Help
Forbes
Customer service can be frustrating work, because of the limiting parameters. You're interacting with customers briefly and in a closely-defined role, where there's a ceiling on how much you can do for them. You're handling a product return, but the ...

What Amazon Go's cashier-less grocery means for customer service - WSB Atlanta


WSB Atlanta

What Amazon Go's cashier-less grocery means for customer service
WSB Atlanta
On Monday, Amazon debuted its first cashier-less grocery store in Seattle, Washington, ushering in a decidedly new era in customer service. Amazon Go, as the venture is called, works by streamlining the shopping experience, allowing the customer to ...
Amazon's New Checkout-Free Grocery Store Doesn't Take Food Stamps Slate Magazine
Amazon Go draws crowds: How does it work? Answers to questions on the new retail store Seattle Times

all 604 news articles »

A GDPR Satori—Good Customer Service Means Respecting Customer Privacy - MarTech Advisor


MarTech Advisor

A GDPR Satori—Good Customer Service Means Respecting Customer Privacy
MarTech Advisor
GDPR codifies into law something that should be considered elementary: customers own their own personal data. When it comes to customer privacy, there should be no distinction between the interests of the business and the interests of the customer ...

and more »

InsureMyTrip Named Finalist in 12th Annual Stevie© Awards for Customer Service - PR Newswire (press release)


InsureMyTrip Named Finalist in 12th Annual Stevie© Awards for Customer Service
PR Newswire (press release)
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business and ...

and more »

Coinbase hires a new VP of Operations to lead its customer service effort - TechCrunch


TechCrunch

Coinbase hires a new VP of Operations to lead its customer service effort
TechCrunch
Coinbase just announced they're hiring Tina Bhatnagar as VP of Operations and Technology to lead all operational teams at Coinbase and GDAX. But perhaps most relevant right now is the fact that her responsibilities will include overseeing the fast ...
Coinbase taps Twitter for much-needed customer service expertise Financial Times
Finally, Coinbase Is Addressing Its Customer Service Issues Hacked
Coinbase hires former Twitter exec to lead customer service efforts Finextra (press release)
CoinDesk  - Fortune  - Business Insider
all 9 news articles »

CES Showcases Robots (Again) And Demonstrates How They Can Provide Amazing Customer Service - Forbes


Forbes

CES Showcases Robots (Again) And Demonstrates How They Can Provide Amazing Customer Service
Forbes
... named CLOi (pronounced like the name Chloe), will work in hotels, airports, and supermarkets. The CLOi serving robot will deliver food and beverages to guests in hotels and airport lounges. The CLOi porter robot helps hotel guests with express ...

and more »

T-Mobile's customer service is its biggest success story - BGR


BGR

T-Mobile's customer service is its biggest success story
BGR
Since John Legere took control of T-Mobile in 2012, the carrier has orchestrated a remarkable turn-around. Through launching the Un-Carrier initiative, T-Mobile turned its scrappy underdog status into a marketing plug, and by adding the iPhone to its ...

and more »

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