Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

One Critical Question to Ask Yourself Every Day


What happened to the old saying, the customer is always right? I'll bet every one of you reading this article has a "customer service nightmare" story to tell. My most recent nightmare experience took place recently when my business partner and I went in to a wireless phone store to purchase two new pda wireless phones. We told the young man who greeted us that we had only one question: is this phone compatible with the database software we intend to purchase? "I don't know," he said, "Most customers do the research on this before they come in." We politely requested that if he didn't know, he find the answer. He told us we could call the company ourselves, that he didn't have time to be put on hold with them. As you can imagine, we left without spending what we felt was a significant sum of money. And of course we've told at least 10 other people about the disappointing service at that particular store.

So here's a question to ask yourself every day: how does our business need to look and act in the way the customer needs it to look and act? What would happen if you thought through and walked through every step of the process from your customer's point of view?

Here are a few thought-provoking questions for you and your employees to consider:

- What does our customer need, not just in terms of our product - what kind of experience does our customer need?

- What is it like to be our prospective customer?

- What do our customers see, read or hear about us?

- What are other customers saying about us?

- What experience our customers have when they call our business? (By the way, women hate layers of voice mail, they want a real person. And there's nothing worse than reaching the voice mail system that asks you to enter "the first four letter of the person's name." What if you don't know the name of the person you need to speak with?)

- What if our customers' first experience with us is electronic, through our website or email? What impression do we make?

- What is our customers' first meeting with us like? Are they comfortable, are they made to feel welcome?

- Do we ask questions to try to understand their needs before trying to sell them something?

- Are we asking about their expectations or making assumptions about what they want?

- What is our process for giving them a proposal?

- How long will they wait for an estimate?

- Will the project be ready on time, as promised, and at or under budget?

- Is it easy, relaxed, and efficient to do business with us?

- Is it frustrating? Where are the points of irritation?

- What does our customer experience once they become a customer?

- Is it predictable, reliable, rewarding, convenient, and consistent?

- What is not just adequate but over the top spectacular? How does that look and feel to our customers?

I invite you to play this game in your business?pretend you're a customer. Get your employees, friends and customers involved. See what your customers experience from their eyes. Or better yet, survey your customers and ask them what it's like.

And ask yourself this one critical question every day?how does our business need to look and act in the way our customers need it to look and act?

Let me know what you discover!

© Copyright 2005, Darcie Harris

Darcie Harris is co-founder of EWF International®, an Oklahoma based firm providing peer advisory groups for women business owners and executives. EWF International® franchises are available throughout the Southwest. View this article and others at http://www.ewfinternational.com.


MORE RESOURCES:

Customer Service - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Data Integration Specialist (Customer Service) - Built In Chicago


Data Integration Specialist (Customer Service)
Built In Chicago
The Chowly Data Integration Specialist provides a 5-star customer experience to all Chowly clients. Working in-office, the Data Integration Specialist reviews, builds, and updates menu mappings between Third-party Online Ordering Solutions (TOOS) and ...

It's My Job: Brooks Mitchell, customer service and IT at The Trophy House - The Fayetteville Observer


The Fayetteville Observer

It's My Job: Brooks Mitchell, customer service and IT at The Trophy House
The Fayetteville Observer
“I have been in customer service for 16 years with eight of those being with The Trophy House as a military sales SME, and recently its network administrator, as well.” SME is an acronym for subject matter expert. What is your favorite part about this ...

Trump victory? Credit Clinton loathing, not dealmaker skill, after shutdown - Miami Herald


Trump victory? Credit Clinton loathing, not dealmaker skill, after shutdown
Miami Herald
And now the shutdown comes just months after he failed — twice — to help Republicans make good on his promise to repeal and replace President Barack Obama's signature legislative issues, the Affordable Care Act. And it robs of him of momentum ...

and more Â»

T-Mobile's customer service is its biggest success story - BGR


BGR

T-Mobile's customer service is its biggest success story
BGR
Since John Legere took control of T-Mobile in 2012, the carrier has orchestrated a remarkable turn-around. Through launching the Un-Carrier initiative, T-Mobile turned its scrappy underdog status into a marketing plug, and by adding the iPhone to its ...
T-Mobile tops JD Power wireless customer care rankings, Sprint a distant fourth place Brinkwire (press release)

all 4 news articles Â»

'Wow' customer service for dentists: a competitive advantage - Dentistry IQ


Dentistry IQ

'Wow' customer service for dentists: a competitive advantage
Dentistry IQ
IN TODAY'S MODERN DENTAL ERA, ALL DENTAL PRACTICES NEED AND WANT TO STAND OUT FROM THEIR COMPETITON. Nothing makes you stand out more than great—no, actually, knock-your-socks-off— customer service. The success of retailers such as Nordstrom and ...

Money Can Ruin Everything In Customer Service And The Customer Experience (Here's How To Fix This) - Forbes


Forbes

Money Can Ruin Everything In Customer Service And The Customer Experience (Here's How To Fix This)
Forbes
I often make the argument (when I'm designing or redesigning a client company's customer experience or customer service approach) that the best way to conceptualize the customer experience is as a movie you're producing for your customer to star in ...

For Better Customer Service, Offer Options, Not Apologies - Harvard Business Review


For Better Customer Service, Offer Options, Not Apologies
Harvard Business Review
Jagdip Singh, a professor of marketing at the Weatherhead School of Management at Case Western Reserve University, explains his research team's new findings about customer satisfaction. He says apologizing is often counterproductive and that offering ...

How Customer Service Can Turn Angry Customers into Loyal Ones - Harvard Business Review


Harvard Business Review

How Customer Service Can Turn Angry Customers into Loyal Ones
Harvard Business Review
Good customer service seems like common sense for businesses. But how valuable is it really? Until now, this has not been rigorously quantified across different companies. Businesses are understandably reluctant to share their CRM and sales data, and ...

Research Finds the IRS Gives Better Customer Service Than Most Apps - Entrepreneur


Entrepreneur

Research Finds the IRS Gives Better Customer Service Than Most Apps
Entrepreneur
In the world of apps, it seems the latter situation is increasingly common. Unfortunately, we're seeing more of a reliance on FAQs, canned email responses and other tactics that divert customers without providing a solid end-to-end experience. This ...
Pornographic images found on children's games in Google Play store Financial Times
Malware Displaying Porn Ads Discovered in Game Apps on Google Play - Check Point Research - Check Point Software Check Point Research - Check Point Software
Designed for Families | Android Developers Android Developers
SearchMobileComputing - TechTarget
all 134 news articles Â»

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

PreLaunchX

AusTrade Domain Is For Sale - $15,000 For Enquiries eMail Us

© www.AusTrade.biz - 2012

home | site map | links