Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

Why Passenger Surveys are a Transport Operators Best Friend


Public transport operators who already use passenger surveys may not fully appreciate the multiple benefits that surveys can bring. Not only are surveys an efficient method of market research that will help identify areas of passenger dissatisfaction, they are also perfect for measuring the effects of improvements and can, at the same time, help promote new initiatives to customers using the service.

Establishing a Starting Point

When embarking on any change management programme it is always good practice to establish a base line before any changes are made. This baseline survey can serve four purposes, it will:

? allow the proper targeting of investment

? allow measurement of the effect of change

? assist in the moral of those implementing change

? ensure that new issues are kept separate from the original plan and budget

Targeting Investment

There are many areas of any public transport system that can cause passenger dissatisfaction all of which need to be monitored to ensure that the service being provided meets, and where possible, exceeds, performance level targets.

Issues that can be of concern to passenger include:

- safety and security
- punctuality
- fares and ticket types
- capacity and overcrowding
- quality and design of vehicle
- cleanliness
- facilities at stations and terminals
- facilities for passengers with disabilities

Often limited resources and budgets means that investment needs to be carefully planned and properly targeted.

Passenger surveys allow operators to identify those areas that are of most concern to their customers. Through the analysis of passenger feedback the operator will be able to ensure that their improvement and investment plans are inline with passenger demands and concerns. Issues can be classified into high and low priority, as well as long and short term plans.

Some capital investment such as the building of new terminals, runways, laying new track or upgrading air traffic control or rail signalling equipment may take years to implement. However, the initial survey is also likely to identify some high profile areas that can be implemented almost immediately at a relative low cost.

Measuring Change

From having established a comprehensive programme from an initial survey the objectives for running periodic surveys are twofold.

One objective will be to ensure that the changes and initiatives that are implemented have been effective in addressing passenger issues. A second objective will be to promote and advertise the initiatives that have been implemented and also inform and educate passengers of ongoing improvements and future plans.

Passengers will always be more positive if they can see that improvements have been made and more accepting of outstanding problems if they know that those problems are being addressed.

Keeping Moral

Those implementing change can often develop a siege mentality. Change can take time to take effect and for the passengers to appreciate any improvement.

By monitoring passenger opinion and measuring the results against earlier surveys a successful change programme should see passenger issues change over time, some issues that were problems will no longer be raised.

Passengers will take time to appreciate progress and often those working on a change project will be demoralised with constant criticism from what is often a negative public. It is important that a team implementing change can see clearly the effects of their efforts.

Identifying New and Old

In any long term change management programme issues can change over time. Events can happen that make what was important, no longer important and what wasn't an issue, an issue.

The baseline survey will ensure that the passengers concerns are chronologically documented. Passengers are themselves an evolving group, individual travel arrangements change, fashion changes, life styles develop along with technology. Periodic surveys will allow changes in passenger attitudes to be monitored.

Online Surveys Make It Easy

Online surveys can reach a broad cross section of any travelling public. They are quick to design and implement and they provide feedback in a format that is ready for detailed analysis. The low cost and flexibility of online surveys allows passenger concern to be targeted at specific groups and particular concerns.

Online surveys provide operators with important market research data as well as a platform to promote and advertise their commitment to passenger satisfaction.

Passengers benefit by having an effective channel to raise issues and through periodic surveys will begin to appreciate that the operator is continually investing and improving the service.The following are links to samples of Passenger Surveys

Sample Passenger Survey for an Airline:
http://www.surveygalaxy.com/surPublishes.asp?survey_id=1166

Sample Passenger Survey for a Train Operator
http://www.surveygalaxy.com/surPublishes.asp?survey_id=1170

Sample Passenger Survey for a Bus Operator
http://www.surveygalaxy.com/surPublishes.asp?survey_id=1167

Martin Day is a Director of Survey Galaxy Ltd a web site that allows anyone to create, design and publish online surveys. For more information please visit http://www.surveygalaxy.com


MORE RESOURCES:

Customer Service - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Data Integration Specialist (Customer Service) - Built In Chicago


Data Integration Specialist (Customer Service)
Built In Chicago
The Chowly Data Integration Specialist provides a 5-star customer experience to all Chowly clients. Working in-office, the Data Integration Specialist reviews, builds, and updates menu mappings between Third-party Online Ordering Solutions (TOOS) and ...

It's My Job: Brooks Mitchell, customer service and IT at The Trophy House - The Fayetteville Observer


The Fayetteville Observer

It's My Job: Brooks Mitchell, customer service and IT at The Trophy House
The Fayetteville Observer
“I have been in customer service for 16 years with eight of those being with The Trophy House as a military sales SME, and recently its network administrator, as well.” SME is an acronym for subject matter expert. What is your favorite part about this ...

Trump victory? Credit Clinton loathing, not dealmaker skill, after shutdown - Miami Herald


Trump victory? Credit Clinton loathing, not dealmaker skill, after shutdown
Miami Herald
And now the shutdown comes just months after he failed — twice — to help Republicans make good on his promise to repeal and replace President Barack Obama's signature legislative issues, the Affordable Care Act. And it robs of him of momentum ...

and more »

T-Mobile's customer service is its biggest success story - BGR


BGR

T-Mobile's customer service is its biggest success story
BGR
Since John Legere took control of T-Mobile in 2012, the carrier has orchestrated a remarkable turn-around. Through launching the Un-Carrier initiative, T-Mobile turned its scrappy underdog status into a marketing plug, and by adding the iPhone to its ...
T-Mobile tops JD Power wireless customer care rankings, Sprint a distant fourth place Brinkwire (press release)

all 4 news articles »

'Wow' customer service for dentists: a competitive advantage - Dentistry IQ


Dentistry IQ

'Wow' customer service for dentists: a competitive advantage
Dentistry IQ
IN TODAY'S MODERN DENTAL ERA, ALL DENTAL PRACTICES NEED AND WANT TO STAND OUT FROM THEIR COMPETITON. Nothing makes you stand out more than great—no, actually, knock-your-socks-off— customer service. The success of retailers such as Nordstrom and ...

Money Can Ruin Everything In Customer Service And The Customer Experience (Here's How To Fix This) - Forbes


Forbes

Money Can Ruin Everything In Customer Service And The Customer Experience (Here's How To Fix This)
Forbes
I often make the argument (when I'm designing or redesigning a client company's customer experience or customer service approach) that the best way to conceptualize the customer experience is as a movie you're producing for your customer to star in ...

For Better Customer Service, Offer Options, Not Apologies - Harvard Business Review


For Better Customer Service, Offer Options, Not Apologies
Harvard Business Review
Jagdip Singh, a professor of marketing at the Weatherhead School of Management at Case Western Reserve University, explains his research team's new findings about customer satisfaction. He says apologizing is often counterproductive and that offering ...

How Customer Service Can Turn Angry Customers into Loyal Ones - Harvard Business Review


Harvard Business Review

How Customer Service Can Turn Angry Customers into Loyal Ones
Harvard Business Review
Good customer service seems like common sense for businesses. But how valuable is it really? Until now, this has not been rigorously quantified across different companies. Businesses are understandably reluctant to share their CRM and sales data, and ...

Research Finds the IRS Gives Better Customer Service Than Most Apps - Entrepreneur


Entrepreneur

Research Finds the IRS Gives Better Customer Service Than Most Apps
Entrepreneur
In the world of apps, it seems the latter situation is increasingly common. Unfortunately, we're seeing more of a reliance on FAQs, canned email responses and other tactics that divert customers without providing a solid end-to-end experience. This ...
Pornographic images found on children's games in Google Play store Financial Times
Malware Displaying Porn Ads Discovered in Game Apps on Google Play - Check Point Research - Check Point Software Check Point Research - Check Point Software
Designed for Families | Android Developers Android Developers
SearchMobileComputing - TechTarget
all 134 news articles »

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

PreLaunchX

AusTrade Domain Is For Sale - $15,000 For Enquiries eMail Us

© www.AusTrade.biz - 2012

home | site map | links